The narrative describes who the brand is, where it comes from, what makes it special and what it stands for.

The Quest for the next big thing: from garage parties to club  – events to retail – architecture to metaverse – from physical to phygital – virtual to whatever!

In the context of working with the archetypes and matching values and drivers we have developed our narrative, which summarizes what our company stands for in one word - "The Quest”. Let’s have a look at our history: It began three decades ago with our founder Bodo. His quest began with garage parties. Then he went over to realizing a fair concept and business events – always at the pulse of time. Then he established a club that became the talk of the scene and beyond. Following that, it was about realizing the best catching window campaigns. The company then developed its expertise  into architecture, and has pioneered the metaverse for our business. What is next? We don't know yet! Alternatively, we can say: From physical to phygital to virtual to … whatever. 

Our company will forever be on a journey. We will continuously  pioneering new spaces out there. This will never stop. That's our quest, that's our story and our narrative. And, of course, it's the most important aspect of our mission.

Bodo established a club – The Redroom, 1999

LIGANOVA Booth – Brand Retail Lab, 2016

Fashion Show, HUGO BOSS, 1997

PIONEERING AND CREATING MEANINGFUL SPACES IN ANY DIMENSIONS.

The mission serves as a timeless guiding principle, always valid and true.

Currently we're aware of the metaverse dimension as the latest one, but in a few years, it will evolve into something else - and we will undoubtedly lead the way for our business in that dimension too. If there's pioneering to be done, we can do it. We can innovate in these dimensions, showcasing our expertise, our entrepreneurial spirit, and our courage.

BRAND POSITIONING

Let's take a look at our referential points People, Business and Planet  that are the base for our brand positioning. At LIGANOVA, everything is about evoking emotions in people. That’s the fundamental WHY behind all our efforts. Our company’s  business is to attract brands and products in business/for its communities/ consumers. Within our work / Whatever we do, it’s our focus to respect the planet and our environment.

BRAND PERSONALITY

How do we do things? The "How" distinguishes us. Our ACTION is sophisticated and responsible. Always be future-proof is our brand promise here. Our MINDSET is entrepreneurial and brave, always pushing forward. According to this our next brand promise is proactivity. It’s our entrepreneurial spirit. For instance, continuously moving forward with clients rather than waiting for their lead, or developing a totally new business model with Studio Odeonsplatz exemplifies this proactive approach. Most significantly, we consistently execute our STYLE & CULTURE in a harmonious and timeless manner that reflects the brand promise of aesthetics and zeitgeist - always!

MEANINGFUL SPACES

Space to us is everything from shop display to venue to metaverse. MEANINGFUL SPACES to us meet the zeitgeist, use all reasonable dimensions and are as circular as possible.

HARMONY in
EVERYTHING.

This vision is our guiding light for the next decade, shaping our actions and decisions in every aspect of our business. It's not about foreseeing exactly where we'll be in ten years, but about having a truly inspiring vision that we must bring to life - together!

It's about achieving harmony in everything we do, reflected in all our reference points: harmony with people, the planet, business and community.

 "Since ever, we live ‚community’. But it's more than that. Community is strongly linked to harmony. In the sense that everything is in harmonious coexistence, forming a whole that is visually, aesthetically, and culturally interlinked."

Vincent Bodo Andrin,
Founder LIGANOVA

MANIFEST OF COLLABORATION

Our ‘Manifest for Collaboration’ reflects our corporate behavior. It embodies our living culture and guides us daily. How do we behave? How do we treat each other? What do we pay attention?

Inhale our five guiding principles, feel the vibe and welcome them in your daily life at our company.

LIGANOVA GROUP

Die LIGANOVA GROUP ist die Unternehmensgruppe, die aus LIGANOVA heraus im Kontext unserer Wachstumsfelder Digitalisierung und Nachhaltigkeit gewachsen ist und heute alle Unternehmen bündelt und zusammenhält. Folgende Unternehmen zählen zur LIGANOVA Gruppe: Ligaproduction, Liganova Horizon, Artificial Rome, LigaDigital und Code Gaia.

2023 wurde die LIGANOVA Group zur w&v Agentur des Jahres gewählt. die W&V bewertet dabei  Thereby, W&V honors a successful player, who ventures to break new grounds and who has the potential to change the industry. They evaluate creativity, cases, agency model and culture.

Curious what’s next?

Watch out for the next chapter/story?
to be released soon…